Is William Hill still available from the rest of Canada, outside Ontario? However, despite some initial indications about gaining the Ontario license for the William Hill brand, It appears as though its new owners, 888 Holdings, preferred to operate only its 888 brand in the Ontario market, for one reason or another. If William Hill had been its own entity and had not been acquired by 888, they likely would have looked to enter the Ontario market in an official capacity. The funny thing is this: both Caesars Sportsbook and 888 are now licensed sports betting providers in Ontario. Just a year later, Caesars agreed to sell the non-US assets of William Hill to 888 for $3 billion. Caesars however was only ever interested in the US assets of William Hill. Thus in September of 2020, Caesars Entertainment agreed to buy the entire company for $3.7 billon. With the boom in US online betting, William Hill became a target for US casino companies that lacked the technology and know-how with regard to getting their sportsbook business online. William Hill: sold, then sold again months laterĪs a bookmaking and iGaming company, William Hill was well-diversified, with thousands of UK retail bookmakers, a US-based business, plus a varied international iGaming business as run through.
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